First off let’s get a good definition and understanding of trademarks:

“A trademark, trade mark, or trade-mark is a recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks.”

jose mourinho

Trademarks don’t only apply to image rights; they are also the right to associate a famous person with a certain product or item.

A common and rather sticky situation celebs can find themselves in…trademarks and the rights of the trademarks.

Many celebrities sell their names to the companies they work for. They do this to earn revenue from any places where their name is used on merchandise or in any sort of advertising. This means that their company can monitor who they promote items and products for and can also use it as a means of promotion for themselves.

Jose Mourinho the rather infamous and flamboyant ex-manager of Chelsea is going to have some problem. He sold his trademarked name and signature to Chelsea. Although he still has the rights to use his name, it is now going to cause a lot of hassle for him when he does move over to Manchester united.

But this will become a problem when he tries to put his name on Manchester united merchandise.

Currently, his signature has been trademarked and appear on extensive lines of merchandise including: cover for aftershaves, smart cards, jewellery, leather goods and clothing.

A deal will now need to be made to get Chelsea to sell on the trademark, which undoubtedly will be a pricey.

Don’t fall prey so such problem! See sound legal advice around trademarks and property rights. Often irritating and rather hard to fully cover, it’s best to leave anything you need covered to the experts.

Trademarks and intellectual property rights are huge assets in the world of the net. It’s now too easy to steal others ideas and copy them. I’m sure we’ve all be miffed when someone steals our ideas, or takes credit for a joke we made. Trademarking stops exactly that, but just on a much bigger scale. It stops others taking your great business ideas, your creations, design or name to further their own agenda.

If you wish to seek any legal advice around trademarking or copyright , or simply want to know more, don’t hesitate to call our team on: 0116 2999 199 or alternatively you can email us at: info@d-w-s.co.uk