We at DWS have signalled our growth plans for the future by unveiling a fresh new brand identity aimed at bringing us closer to our clients.
Previously known as Douglas Wemyss Solicitors, based in Friar Lane, Leicester, we have rebranded ourselves to DWS Legal which includes a new logo and corporate colour scheme.
We have also launched a fresh new look website aimed at becoming a valuable resource for our clients and business partners by offering the latest information including insights across a number of key service areas.
Our CEO Sameer Karim, said this investment was an integral part of the firm’s ongoing growth plans.
He said: “The rebrand and new visual identity represents our growing ambitions and perfectly captures how DWS Legal has evolved into a dynamic full service law firm in recent years.
“DWS Legal has completely transformed in the last few years in terms of our service offering, client base and our London office which is going from strength to strength.
“The rebranding exercise will ensure that we get the right message out there and our new branding and logo reflects this.
“The new website provides us with an interactive, dynamic platform from which to share industry insights and thought leadership with existing and potential clients looking for perspective and best practices.
“We are very excited with the growth plans for the future of the business and this investment into a fresh new identity for our brand is an indication of the confidence we have and communicates our aspirations for the future.”
The new logo will now include bright new colours of yellow, red and blue moving away from its previous corporate branding.
The new website has been designed to be user and mobile friendly and visitors to the site can quickly navigate to find information and related services with just a few clicks.
It also uses the latest online media tools while modern images and crisp design add life to the website. Users will able to access information that showcase the industry expertise while a dedicated news section will keep them updated on the latest information from the industry.
Links to social networking sites like Twitter, You Tube and Facebook, including a dedicated blog, will also make it a communication channel for the us to interact with our clients.
“We have strengthened our brand, messaging and positioning and we hope this will bring us closer to our clients, partners, our staff and the wider communities”